“This isn’t exactly breaking news, so I don’t think anyone will be insulted when I say that women pay more attention to grooming and hygiene than men. When it comes to improving and/or maintaining one’s physical appearance, mileage varies – some men are as meticulous as women, while others think a weekly swipe with a washcloth is sufficient.
Wherever you fall on the grooming intensity scale, remember this: To a majority of women, cleanliness matters. Nothing turns a woman off faster than bad breath, green tooth gook, hanging nose hair, or bad odors emanating from any part of the body. Some women do become aroused by the natural smell of the male body – sexy pheromones unmasked by deodorant, not stinky poo – but until you know this is true of a specific woman, it’s best to play it safe: make sure the only aroma coming off your skin is that of fresh soap (achieved by taking a shower beforehand). It’s also best to avoid strong cologne or after-shave, since some people are allergic, or just might not like a particular brand.“